What is a Growth Marketing Framework

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Although Pardot may offer similar features in terms of functions and support, it is much bulkier and more difficult to access manage. Website, Blog, Landing Pages, and Email According to Review , % of marketers and businesses report content as a valuable business asset. Additionally, % of companies say content marketing increases leads. Given these statistics, it's clear how important your content resources can be! HubSpot can host your website and it features its own blogging platform, its strategy revolving around Pillar Pages and Topic Clusters. It is easy to create and edit content, add images and CTAs, publish posts and schedule them to social media, etc. What's more, landing page and email creation in HubSpotis much easier in HubSpot than Pardot. Why? First of all, HubSpot offers dozens of free, pre built templates.

What's more, it's very easy to build your own landings emails with their drag and drop photo editing servies editor or you can build your own template within HubSpot's Design Tools. Pardot, on the other hand, requires knowledge of code in order to build landing pages and emails, and Pardot itself doesn't offer a CMS tool for web blog, but there are other options through the Salesforce Marketing Cloud. SEO According to HubSpot, about % of marketers actively invest time in search engine optimization. Such an investment needs to be easy to use and measure. HubSpot's Pillar Pages and Topic Clusters are extremely easy to set up in the SEO Topics feature. There is also a SEO Recommendations feature where you can identify SEO issues across your website and blog.



Within your pages posts, there is a pop out SEO tab for making sure your pages are following proper SEO guidelines Pro and Enterprise . Furthermore, HubSpot offers the ability to integrate with Google Search Console for more data. While it does offer some SEO funcionality, Pardot limits the number of keywords you can monitor depending on your plan Growth = keywords, Advanced = , keywords and it does not integrate with Google Search Console like HubSpot does. hubspot vs. pardot in terms of SEO Lead Generation and Nurturing HubSpot's entire ecosystem revolves around Inbound, meaning it's the ideal platform for lead generation and nurturing.