Having a clear understanding between you and the prospect

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A business proposal keeps you on track while also educating the client about the project. Essential Information You Need to Write a Business Proposal No matter how your potential clients find you, you should conduct an introductory call before drafting your proposal to better familiarize yourself with them and understand what they hope to achieve with paid advertising. You need to gather all available information in order to make an accurate estimate.

establish the context for presenting the scope of work, and ensure that the project's challenges, goals, and Bolivia WhatsApp Number expected results are addressed. Here’s a list of what types of information you should gather from an introductory call or meeting: Overarching Objectives This may seem like common sense, but there are a lot of people who want to run a paid marketing program without a clear objective.

I try to ask this question in a variety of ways to really understand what the prospect is looking for.  about what they want will help you manage expectations and work with them to define future goals and benchmarks. This can also help you disqualify potentially risky customers. Potential budget This is an important factor for anyone in the agency world because a client's ability to spend money on advertising also determines their ability to pay you.