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We can't trust it to create things that will representour brand so brand management comes back into this as well. When it comes toskills it’s also about thinking outside the box. For example, if you’re asocial media marketer, don’t just learn skills in that area. Look at developingskills in web design, landing page optimization, or SEO. This year we areseeing more of a porous boundary between areas as people progress. Take notethat if you're born in the digital age, you're used to being iterative and usedto the constant disruption of the ecosystem where new things happen. That’s notsomething to be afraid of. A rebrand is due for soft skills A key area to alsothink about in is soft skills.


These have become more important to businessesand for team leaders when hiring. Skills such as attention to detailparticularly in entry-level roles, curiosity, content ideation, research,project management, time management, and even humility are desirable. I'm surea rebrand is coming for soft skills because we're seeing that people wantcommunication. Between people but also between people and technology. Softskills have become much Find Your Mobile Number List more important to us, which is a hugely positivedevelopment and something to take into account when you look at how you mightprogress your own skill set. Some of these things come through experience, butthere's no shortcut to effective leadership. It's about cultivating those kindsof skills. What are the Career Opportunities for Digital Marketing Graduates?While demand is high, so is competition so it’s important to start or keepbuilding digital marketing skills. There are also many career paths on offer soit’s important to go with what you're most curious and passionate about.





When Iwas leaving university and heading out to work, the thought of building up myown LinkedIn would have terrified me. Volunteering felt like more of a thing Icould do because I thought you could try and learn and meet like-minded people.Go with wherever your natural is, because it's not about trying to be thisperfect candidate. For example, do you love keyword research and data analysis?Or do you enjoy researching and writing content formultiple channels? Content marketing could be a great career. Here’s a digitalmarketing family tree to show the many roles and routes on offer from digitalmarketing intern to Head of Digital Marketing. Digital Careers Family