Here are the most effective method

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Mailchimp is the most popular email marketing service, which offers you templates to choose from, and if you want to modify them it's quite easy, you have statistics to help you understand how people interacted with the email sent and it can be used to convert those who abandoned a product in the shopping cart on the website. How to analyze email marketing campaigns Using the analytics built into most email marketing systems, you can test new campaigns, analyze their results, and make changes. Analysis will allow you to make better decisions that will have a major impact on your company's bottom line and resonate with your customers, subscribers or readers.


Here are the most effective methods of analyzing email marketing campaigns: Implement A/B testing Some audiences prefer a personalized email, others will grab the attention of CTA buttons, and others will prefer a more subtle call to action. You'll never know what type of people Hong Kong Phone Number Data make up your email list if you don't test the variables. This is where A/B testing comes in handy, allowing you to see which type of email performs best for your audience by analyzing the results of email A versus email B. How do you do this? You select a variable to test once, for example: subject, CTA, images. It creates two versions of the email – one with and one without the variable and allows them to be sent simultaneously for a period of time. Analyze the results and keep the version that worked best. Test a new variable and repeat the process.



Most email service providers will have A/B testing built into their software. This makes it easier to compare email results without a lot of manual work. Establishes performance indicators The most frequently followed parameters in the effective evaluation of e-mail marketing campaigns are: Delivery rate: measures the rate at which emails reach the inboxes of targeted subscribers. Open rate: The number of people who open the emails you receive. Click-through rate: the number of people who open the emails and click on the links in them. This is how the website is accessed or subscribed to newsletters or webinars. Unsubscribe Rate: The number of people who request to stop receiving emails. Make adjustments Test every element of your email – subject, images, header or call to action to understand what you need to do to make your emails as interesting and drive results as possible.