Photo by NeONBRAND on Unsplash Instagram

Tanvirmasud

Is the social platform that has experienced the most rapid expansion, in proportion to the time that has passed since its appearance on the market: over 400 million active users, 80 million photos posted every day, 4 and a half billion of 'likes' exchanged daily. A boundless pool of opportunities for companies that want to promote their image and products and for any marketer intending to create a quality campaign. If your goal is not just to "keep up" with your competitors but to exploit the full potential of Instagram in terms of marketing and advertising, you definitely need to plan a strategy that works.

Furthermore, statistics say that engagement India Telegram Number Data  with everything the brand represents on Instagram is significantly higher than on any other social platform (10 times compared to Facebook, even 84 times compared to Twitter!). The opportunity to make your business known is too good for you not to take it. Here is some practical advice for making the most of so-called Instagram ads. The main forms of advertising on Instagram Always remember what this social media was born for : sharing visual material. The possibilities of building a story of your company in images - with its history, its products, its mission - must therefore arise from a precise analysis of what each supported format can guarantee you in terms of audience and traffic. Photo ads.



The image is the basis of the visual content : you must ensure that the ones you share on the platform are able to express in an intuitive and engaging way what your business represents, what it offers and why it is better than all the others companies that do the same thing. Video ads: Watching videos is now the favorite activity of Instagram users: in 2017, four times as many were posted compared to 2016. An effective video can open the doors for traffic and conversions. Create short visual stories that capture attention from the first seconds but don't tell everything there is to know about your brand . Carousel ads: These are scrolling "windows" that allow users to scroll through a series of images or videos. You can use them from a storytelling perspective to create involvement, but also as a tool to present what you do from different angles, or to give the right emphasis to a product or service. Stories ads.