Pay attention to and learn from your video stats

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You should be looking at metrics like engagement and play rate of your video content across channels before you determine what videos are worth putting money behind. As WordStream founder, Larry Kim, taught me during my time as a WordStream employee, always promote your BEST content (i.e. the top 1%!). best facebook video ads .5: Get granular with your audience This a lesson taught in Facebook Advertising 101, but it’s also one you must remember when running video ads.

These things cost money so you might as well advertise Greece WhatsApp Number Data to a granular and relevant audience to cut through the clutter and focus your budget on engaging the people that matter. .6: Once your Facebook video ads have gained a significant amount of views you need to take a step back and determine if the money spent is yielding a return. How many people are watching videos? Clicking on your ads? Visiting your website after watching.





Understanding how your Facebook video marketing impacts your target audience will help improve your video production and advertising strategy to ensure your business is positively impacted. (Check out our new benchmarks for Facebook ads to see if your metrics are where they should be.) Margot Whitney MEET THE AUTHOR Margot Whitney Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about .