SGE and improving user experience

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The search experience powered by generative AI promises to optimize the user experience, making the journey faster, more humanized and interesting.

The interface is easy and intuitive, immediately providing the quick data the user is looking for, always based on context and intention to deliver the best possible result.

Because of the possibility of choosing the conversational model, Google's SGE also delivers humanization and more interactivity . The user talks to Google as they would ask someone else a question, for example.

How to use Google's SGE

The application of Search Generative Experience is practically general. In the future, it is possible that almost every search made on Google will have the option to use generative AI.

For now, Search Engine Experience is available in the Google Chrome browser on Italy Phone Number List  desktop and mobile (Android and iOS) through the Google app. The SGE was initially launched in the United States, but in November it reached more than 120 countries in the testing phase.

Google's SGE trial is available through  , but for now in a limited number of countries. Access and click “Get Started” to try.

For now, understand how to adapt your SEO strategy to Google’s SGE:

Create more in-depth content

Produce increasingly complete content , through expert professionals, in an original, personalized, in-depth and optimized way.

Take advantage of technology

Take advantage of tools that can help you create content more efficiently. AI, for now, should not create texts autonomously, but it can refine its content or reevaluate what has been produced.

You can use to bring positive results to your strategy. Understand how!

Use SEO for SGE

SGE can help generate more authority for your website and increase organic traffic .

After all, with such detailed answers right on the interface, users may prefer your content over others.
Furthermore, as it involves answers to targeted questions, users who enter will be better informed and ready to convert.

Use long-tail keywords

SGE encourages users for in-depth, detailed research. Therefore, optimize your content for long-tail keywords.

Focus on user intent

Use reliable sources, expert opinions and accurate information, always based on the reason for the search. Examples of types of search intentions are:

• Navigational intent: users search for a particular page;
• Informational intent: users want to learn;
• Commercial intention: research is carried out before the purchase decision;
• Transactional intent: Users want to complete an action, such as purchasing;
  

Use natural language

At SGE, you can talk to your audience, without using such formal language. This method, in fact, is already recommended to help voice search.