We can't and shouldn't! expect sparks

PrisilaSH

Facebook is the leader in terms of time spent on social media. Why do we spend so much time on social media? because we use social networks As mentioned at the beginning of the article, the motivations behind the use of social networks in daily life are multiple. Entertainment The most common reason is entertainment social networks are perceived as "leisure rooms", therefore a way to discharge accumulated energy. We entertain ourselves, for example, by commenting on the contents we come into contact with. And the comments are not always positive because, within certain limits, everyone is free to write what they want in fact the web is full of tutorials on "How to manage negative comments on social networks" . Information The second motivation is the search for information . The awareness that "If you are not online - you do not exist" is increasingly widespread as social media today proves to be fundamental for the formation of opinions, including those of consumers.

According to the Blogmeter research "Italians and social media" on a significant sample photo editing servies of , residents in Italy, registered on at least one social channel, % of Italians declare that they have changed their mind about a product and % about a brand after reading or watching social content. Relation The third motivation concerns the creation and maintenance of relationships and friendships . And in quite large numbers But do we know all our friends well? The Dunbar number theory is interesting in this regard . This is the theory of friendship of the English anthropologist Robert Dunbar who for many years studied the social groups in which primates live. This observation prompted him to try to understand what the average size of social groups is in humans.



The results showed that in reality social groups of human beings never exceeded members. Above this threshold people use rules or tools to maintain these relationships. Below this threshold there are, however, several particular bands. are those people whose habits and feelings we know well, are those with whom we can have fun and feel good in general and, finally, people are those with whom we are in contact on a daily basis. In summary, Dunbar's theory tells us that there are not that many people we interact with. Those few are truly our friends, the rest are not. Let's try to apply this theory to the social scenario out of friends on Facebook.