Provide you with information about the path they followed until the purchase Potential customers Although they haven't made a conversion yet you can still get important data from them. Information about potential clients can be obtained from the measurement and tracking tools you have. It analyzes the browsing behavior of the leads obtained so far in relation to the visibility and contact platforms available to the company. For example you can analyze the.
Users who arrived on your website added a product to the not make a Email Marketing List conversion. In this way you can get insights related to the reasons why they did not complete the processes and you can optimize those structures. Interviews Use questionnaires interviews market studies surveys to find out people's opinion about your product or service. In this way you will get valuable feedback about the strong points and you will.
Know where to intervene to strengthen the weak points of your offer. Educated observations Finally if you don't have the time or resources to use these practices you can opt for creating an ideal customer profile based on personal observations. This process however requires objectivity and analytical spirit. And as I said before always keep in mind that a Buyer Persona should not be shaped according to the way you would like it to be but should objectively.
發表於 2023-12-18 13:03:47
