Company blogs? 8 reasons why it is worth conducting them

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June 11, 2016 27 Comments Author: Paweł Gontarek Share: Undoubtedly, there are times where content marketing plays a big role when promoting the company on the Internet. Well optimized and regularly run, it can generate a large and constructive traffic on our website, which in turn translates into a growing number of customers. 1. The blog builds a long tail One of the most important advantages of running a blog is to get traffic from the search engine. This is because the search engine displays individual articles on the first result page to the key phrases, which most often consist of several components.

If, for example, someone has a laptop shop, they can publish an article like:? What laptop to buy for the office ?? Thanks to this, such an article can hit the first page of Google search engine. He will take the Phone Number List form of advice and acquire new users for the store, potentially interested in buying a laptop. a) As an example, I present naturalblog.pl, which has 871 key phrases on the first Google website. The domain was created in 06.



.2016, which is not so long ago. Semstorm: Natural-Blog-Analiza-Semstorm Senuto: Natural Blog-PL-Senuto Majestic: Natural-Blog-Analisation-Majestic Interestingly, only 25 unique domains links this particular blog. I wonder how many phrases would be in TOP 10 if it was additionally positioned  2. The blog helps in positioning Google search engine likes when new information often appears on the site. The Google algorithm is designated and developed in such a way as to promote valuable content. If they are regularly published on the blog, then the site has a chance for better positions of target phrases.