Product operation plan output product plan

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For example, products that are in urgent need and low frequency can be profitable. It is not necessary to be a paid member for loans and second-hand car products. The user base is one to two smaller than that of e-commerce companies. The frequency of use is quarterly or even yearly. Each order is for profit. Do a good job of placing traffic and attracting traffic. And sales conversion is more important than being a paid member. Input-output analysis analyzes the input and output of the paid membership system and breaks it down into quantitative data indicators. It serves as the target of product demand and also serves as a comparison for review after the online operation.

As shown in the figure when the project was established. Example data of the main fields  Brazil Email List involved in monitoring the input and output of the paid membership system 4.  to promote development and launch - and planning and continuous iteration of the operation plan - product plan entrance/landing page/rights details/activation/renewal of the paid membership system This key scenario constitutes a closed loop of paid membership products. Once the function is online, the following report can be used to monitor the sample data entrance. It is necessary to consider what page to design and what kind of entrance to prompt users to click on the entrance to enter the landing page. Take Jingdong APP My Page product details page as an example.







The considerations for the two paid membership entrances are different: My page has strong login verification and the display content is related to account rights. Paid members essentially pay to upgrade their account rights, so I put the entrance on my page, although the traffic is not as good as the homepage. However, the conversion rate is expected to be higher than the home page without strong verification login. The product details page is the only way for transaction links to pass. It is known as the golden page of e-commerce. When users browse product information, they see a sign next to the price to activate a paid membership. It’s easy to click on the entry with xx yuan discount to see how to activate a paid membership. Of course, other pages such as the shopping cart, order confirmation page, order result page, order details page, etc. can also be placed with the entrance of paid members. However, it is not as efficient in terms of traffic utilization.