Here’s how to do that: Paste the URL into

bajadas864@huiz

Ahrefs’ Site Explorer, head to the Backlinks report, then skim for common link reasons in the “Anchor and Backlink” column. For example, it looks like a few people have linked to our guest blogging guide because of a statistic that mentions “20%.” 19 statistic To find out just how many others have linked to us because of this statistic, let’s filter the report for backlinks mentioning “20” in the anchor or surrounding text. backlinks report include filter It looks like 66 unique pages are linking because of this statistic, so it’s probably worth keeping that mention in the republished post. There are two reasons this is a good idea: It ensures that existing links stay contextually relevant. It may help you earn more links to the post in the future. That said, there’s no reason to keep everything you find in the Backlinks report.


Just keep it in the post if it’s still relevant, valuable, and makes contextual sense. For example, if a few people Special Data are linking because of an outdated statistic, it would make more sense to replace it with an updated one or remove it altogether. Step 3. Republish the post Republishing your post is the easy part. Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new. Keep the URL as is, but make sure to update the title and OG tags to reflect the new content. update post wordpress Finally, change the publish date to the current date and hit update. If you have your site set up in Google Search Console, it’s also worth requesting reindexing after republishing. To do this, paste the full URL of the post into Google Search Console’s URL Inspection tool and hit “Request reindexing” on the next screen.




Search console reindexing Note that this step is entirely optional. Google will eventually recrawl and reindex the post regardless, but we’ve found that it tends to be faster when you request reindexing. Final thoughts Republishing blog posts is a smart way to get more traffic to your posts. It’s been part of our blog growth strategy for a while, and we’re not planning to stop anytime soon. However, it’s worth noting that more search traffic isn’t the only reason to update or republish a post. You should also refresh posts to keep them updated and accurate. Still not ranking higher despite republishing? Read this or watch the video below. Got questions? Ping me on Twitter.