we think it’s important to frame them within their broader context.

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Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter on fire with the news of Drake’s secret child was the most memorable hip-hop moment of 2018. John Wick dethroning Mission: Impossible as this decade’s coolest, most incredibly unrealistic action film franchise is more important to me than I’d care to admit.google-vs-amazon-red-sox-vs-yankees-rivalryBut the intensifying rivalry we’ll be looking at today has nothing to do with sports teams, rappers, or indestructible men who—much to my disappointment—don’t actually exist.


Instead, we’re here to talk about tech companies—Google and Amazon, to be more Belarus Mobile Number List specific.During last month’s Google Marketing Live keynote, Google’s VP of Engineering for Shopping and Travel, Oliver Heckmann, announced two big changes coming to Google Shopping this year:A bigger, better Google Shopping experienceThe expansion of showcase shopping adsAlthough the majority of this post will be dedicated to breaking down these announcements.





As Amazon continues to improve its rapidly growing ad business, Google means to dominate ecommerce.Google vs. Amazon: Setting the sceneThe digital advertising market has been a duopoly for a while now. At the time of this writing, roughly 60% of digital ad spend goes to Google and Facebook. Although Microsoft (which owns Bing and LinkedIn) and Verizon (which owns AOL and Yahoo) hold steady market shares, neither of them has struck experts as legitimate contenders to become the industry’s third .