Create an initial list of potential keywords

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The first step in your ecommerce keyword research is to make a list of possible keywords. You can include short and long keywords related to your business and offers. For example, let's say you sell pet products online. Your initial list of ecommerce keywords might include: dog food cat food dog supplies cat supplies You can also include keywords related to where you live, such as your city or state. 2. Research your competitors Find out what keywords your competitors are using.


This will help you discover keyword opportunities they aren’t using yet. You can do this by running your competitors' pages through tools like Ahrefs to see the keywords their pages are ranking for. Researching competitors in Ahrefs Want to discover other potential competitors? Do a Australia Phone Number Data quick search on Google or Amazon using one of your keywords. Product pages and businesses that rank for these ecommerce keywords are the ones worth monitoring and studying.



Looking for an alternative to Ahrefs? See how Ubersuggest, a free keyword research tool, compares to Ahrefs. 3. Create a list of your long-tail keywords Now that you have an initial list of keywords and have studied your competition, create a list of long-tail keywords. In our online pet store example, here are some relevant long-tail keywords: pet store supplies in [city] dog food for seniors in [state] organic cat food in [city] 4.