Now that we're familiar with the basic

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Now that we're familiar with the basic concepts of presence SEO, let's take a deeper dive into what exactly defines this approach. A detailed algorithm analysis will further clarify the potential benefits for your company in terms of outperforming competitors and attracting more customers. Defining Presence SEO At its core, Presence SEO can be understood as an optimization strategy that revolves around creating topically relevant content and pages and ensuring they are linked to each other. This technique aims to provide more information about an object of interest and the context in which it is used, increasing the overall visibility and relevance of your website. While presence SEO encompasses a range of practices and tactics, a practical application can be seen on news sites, especially when it comes to Google Discover.


By structuring content by entities and establishing strong entity relationships, news publishers can increase their chances of standing out in Google's personalized news feed. This tactic can greatly increase the visibility of your domain, attracting more Hong Kong Phone Number Data customers and outperforming your competitors. Practical use of Entity SEO on standard websites involves optimizing pages such as "Top X" articles by carefully selecting them, marketing them, and carefully linking them with relevant assets. For example, if you have a travel-related website, optimizing your "Best Beach Destinations" product might involve linking to assets associated with those destinations, such as popular beach resorts or attractions.



This helps search engines understand the topics and relevance surrounding your content, better meeting your customers' needs. Think of presence SEO as creating a network of connections between pieces of information, similar to how a service provider establishes connections and communication channels, such as email, with a set of customers. Similarly, this strategy improves the user's experience by sending signals to search engines about the context and relationships between different entities in your content. By adopting the Entity SEO approach, you not only increase your website's visibility, but also provide users with more comprehensive and interconnected information that better aligns with their search intent.