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Brand promotion, welfare activity promotion, live broadcast promotion, product introduction, etc. Dismantling of community operations Communities are the most effective and common scenarios for promoting activity in the private domain. Therefore, ANTA has established communities of different natures based on users' interests and hobbies to shorten the distance between the brand and users and achieve refined operations.
Below is a breakdown of Anta’s communities, taking a community I added as an example. Community Indonesia Phone Number positioning Group nickname : ANTA member live broadcast welfare group Group positioning : Welfare activity group Community value : simultaneous live broadcast promotion, product recommendation, small interaction promotion, etc. Welcome message when joining the group After.
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Users join the group, an automatic welcome message will be triggered immediately to introduce community welfare activities and community rules. In addition, the lottery link is automatically sent to guide users to participate in the lottery. Social content The content sent in the community every day has a fixed schedule. Take the community’s Wednesday sop as an example: At : noon, the live broadcast preview will be released. The release format is: text + live broadcast link; At : p.m., the list of winners of the [Hardcore Fan Gift] will be announced.
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