The emphasis is on addressing the psychological emotional and practical needs that accompany the purchase This makes the experience more memorable and the company gains a reputation for being insightful and dependable Their service is so thoughtful the customer wants to go back and recommend it to friends family and acquaintances Good experiences are likely to be shared extensively The first step is to understand the intersection or niche where your rival has an edge Once identified zero in on your special valueadd propositions that could give you the lead
Below we explore some of the ways valueadd marketing can be done for customers and small businesses We ideate on how alternative approaches can keep you profitable and give your competitors a run for their money The Freebie Phenomenon Using India Phone Number addons is a great way to extend or expand business operations This can vary depending on BC and BB formats It gives the customer a pleasant surprise and creates a positive association with your business Lets look at a couple of examples of BC valueadds Amazon incentivizes the Prime membership This paid status doesnt just offer entertainment content it also entitles the customer to free or speedier deliveries of groceries and other products
This saves time and money for customers and Amazon can also optimize its logistics With one strike Amazon promotes both its online retail segment and its streaming services by merging functionality and incentive Nike expanded their area of operations into lifestyle by offering free or paid workouts under the Nike Running Club and Training Club apps So it stimulates the sentiment behind buying the shoes which is to get fit This motivational element sets Nike apart Nike also uses data from the app to better understand consumer sentiment identify KPIs and to create a more representative product catalogue.