All this because the brand is one of the most

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And most desired on the market. Another detail is that the market value of Apple products almost does not reduce, even after many years. All this because the brand is one of the most valuable in the world! Dudalina Dudalina is one of the most famous and desired brands in Brazilian fashion today, thanks to the branding and product valorization work that the company has been doing. Through this work, Dudalina shirts left Santa Catarina throughout Brazil and are now distributed in stores around the world. In addition, the brand is one of the most pirated in Brazil, so great in search of highly detailed items, which became synonymous with luxury and sophistication. Could it be that Dudalina has an aggressive online direct sales strategy? No, but it has a successful positioning, focusing on the niche it seeks to serve. Although


the companies mentioned sell more expensive products, that is just a demonstration Chinese Australia Phone Number List of what brand equity can do, and in no way excludes companies that deal in cheaper items. Even because thinking that the role of brand equity is to increase the price of products is a big mistake. Proof of this is that some of the most valuable brands in the world are cheap and extremely popular products. The ultimate goal is to make the brand seen by others as it is seen internally , and to stand out in this way. As? If the idea is to sell premium products, the public needs to see the brand as premium. If it is aimed at the masses, it has to be seen as accessible. Brand equity in digital marketing Can you imagine a strong brand that does not have any type of digital presence today? Therefore, digital marketing is essential for good brand equity.





Therefore, you should be attentive to the following aspects that will leave your mark stronger in the virtual world: The correct message Every self-respecting brand needs to send a strong message that creates identification with the public. That way, figuring out what the right message is for you is the first step to developing a relationship with your audience and strengthening your brand. This requires the development of content marketing planning , in order to establish an appropriate line of communication, which is relevant and interesting for the people the company wants to attract. Channel selectio