landing pages by simply adding a few thoughtful

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With Google’s broad match keyword targeting, the keywords in your PPC campaign can show up beside related topics that don’t contain your keyword. For example, if your keyword were “low-carb diet plan,” it would show up as a result in the associated searches below: Image courtesy of Google Support. Broad match keyword targeting can help you find audiences you may not have considered and give you insight into how you can optimize your search terms if you’d like to make them more refined.

But that ad spend will pile up quickly if you have a broad  Denmark WhatsApp Number Data target with no way of narrowing down your audience. The key to saving your ad spend is to use negative keywords in conjunction with your primary keyword terms and phrases. You can continue with your long-tail keyword “low-carb diet plan” while excluding the common search term “diet” so you won’t serve your ad to general audiences. Once you find the proper targeting parameters for your various audience segments, you need to make sure that to maintain your personalized message on your post-click landing page.

You can create various post-clickedits to your original creation. Let’s continue with the low-carb diet plan idea: If one audience segment is women, 25-30, living in Los Angeles, searching for low-carb diet plans, tired of going to the gym, and making $70K annually, modify the imagery and CTAs on your post-click landing page to appeal to that persona. If another audience segment is men, 35-40, living in Manhattan, searching for low-carb diet plans, tired of eating fast food, with no time for the gym, and making $50K annually, modify the imagery and CTAs on your post-click landing page to appeal to that persona.