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It talks directly to the lead, and it is constant. These are two amazing key points for a successful advertising campaign. It was only a simple example, but it shows a little about how it can boost your brand awareness and your sales. ROCKING EMAIL MARKETING: How to Craft an Efficient Email Automation Strategy The Importance of an Email Marketing Strategy Let’s talk a bit more about the benefits that make companies from startups to enterprises invest in email marketing.

Nearly everybody has an email And that it is not just an assumption. Researches point out that more than 90% of the US population has an account, and most of them check their inboxes daily. Email Marketing ROI is better Email marketing already starts from a vantage point Algeria WhatsApp Number for marketing. If you have the lead’s email, they are already engaged in a buyer’s journey towards you. This information alone tells us that email gives a lot more return over your investment compared to other kinds of advertising and marketing. With a great strategy, your conversion ratio can be a lot better than paid ads or other more general ways of attracting leads.



Emails are cheap We can’t forget to talk about costs. As we said, automation plays a big part in the execution of email marketing. When it is set up and ready to launch, the campaign works almost by itself. The only money you spend is on tools and services that will keep it running.  KPIs and fine-tuning the message. So you can easily plan a strategy that uses automation to be on 24/7, in a cheap and very effective way. All of this in a channel capable of reaching almost all your leads and client base. Is Email Marketing Still Effective? The short answer is yes, email marketing is still effective. However, it’s imperative to think of email lists as a tool, not a magic wand.