Functional or strategic benchmarking

limonhasanseo56

The basic objectives that a benchmarking process seeks to achieve are: define new analysis concepts; expand knowledge of the company itself; identify areas that need improvement; set realistic and achievable goals; allow greater knowledge of the competition and the competitive level of the market; adjust the organization with the best market practices; propose new strategies and get ahead of competitors; improve business communication; refine processes; reduce the number of errors; reduce costs.  What types of benchmarking exist? Benchmarking interno If you thought benchmarking only applied to competition, think again.


Internal benchmarking consists of evaluating and analyzing USA WhatsApp Number Data one or more areas of the same company. This allows them to be compared and determine in which aspects they need to be strengthened and what they can learn from each other. For example, if there is a department that performs better than the others in some aspect, benchmarking is the way to find out what they are doing well so that those actions adapt to the other departments. Competition Benchmarking However, if we don't take our gaze outside our organization, we can end up having a very myopic view of the innovations and other interesting things happening in our industry.





Competition benchmarking studies other companies in the same sector in order to analyze their practices. This helps to identify your weak points in terms of service, processes and strategies, and thus take actions to be more competitive. For example, if you have a fast food delivery restaurant but you receive constant complaints about delayed deliveries, you should study other businesses similar to yours, analyze how they manage their service and determine if they have practices that you can apply (or even perfect). in your business. Benchmarking funcional But if what you want is to innovate, inspiration can come from the least expected place. Functional or strategic benchmarking takes as reference the specific strategies or processes of companies in other sectors that are not necessarily competitors.