To be done carefully so as not to risk losing everything

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A type of SEO that relies on AI to optimize its processes. Artificial Intelligence Optimization (AIO), or the natural evolution of SEO Clearly, we should see AIO not as a temporary disruption in the balance of SEO, but rather as a natural evolution of SEO practices. The opening of a new branch of SEO demonstrates the way in which professionals are integrating AI technology to transform their processes, for the benefit of companies and end users: it is a gradual, and almost inexorable, shift that is underway.

to occur. A shift which, fundamentally, does not change the “historical” way of proceeding, but which forces SEOs to adapt their profession and embrace new possibilities. Examples ? The most obvious is undoubtedly content creation , a practice already strongly Buy Bulk SMS Service impacted by the emergence of generative AI, particularly since ChatGPT and its ability to produce text in a few clicks. In the marketing departments of companies, the tool has already become standard practice – as we have seen.



But it is at the level of natural referencing agencies that the biggest changes are being felt. Under AIO, professionals are able to produce content that is increasingly aligned with audience intentions, but also perfectly optimized for search engines and, in doing so, able to secure the best positions in the SERP. Better yet: by analyzing user behavior, AI can identify the best performing content for a given target, those that are likely to be recognized as relevant both by Internet users and by search engines.