This way, you can treat it the way it needs.

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Fortunately, there are different email marketing tools to achieve this. Use lead scoring. Lead scoring consists of qualifying each lead that is in your database to know what phase of the purchasing process they are in.  Apply lead nurturing. Continuing with the previous point, once you know where each potential client is, you can cultivate their interest with different marketing actions. With lead nurturing you will ensure that it reaches the end of the funnel as soon as possible. Analyze how each lead acts.


In addition to everything mentioned, it is vital that you analyze how each lead acts every Mexico Phone Number Data time they have contact with your company. Measurable actions. All marketing actions must be measurable, only then will you be able to know how they are working, as you already know. Therefore, it is necessary that you establish the correct actions and then analyze the information you obtain. Automate the maximum number of actions. It is very important that within your marketing strategy you can automate the maximum number of actions.





Only then can you be as effective as your business needs. Fortunately, you will find a large number of quality tools that will allow you to do this important job. Work in team. At first, it is your marketing team that will handle your leads, but there will come a time when they are ready for the sales team to take action. However, for your actions to be truly effective, both departments must work together from the beginning. They must know the actions that are being carried out and propose new measures that will increase the effectiveness of the work being carried out.