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Content clusters and internal links can help fulfill secondary search intent. This eliminates the need to go back into Google and do another web search. Just one caveat A website with perfect SEO will generate a lot of traffic, which in turn emits a lot of CO2. However: Users search for results on the web, with or without your sustainable website. If your “perfect” website is more climate-friendly than others and is the only website users need to visit in their research, this will save a lot of CO2 emissions from a macro-environmental perspective . 3. Optimization of images Images, especially if they are not optimized, contribute significantly to the file size of your website data.
Providing and downloading images costs electricity and is therefore responsible for a HK Phone Number notable portion of website greenhouse gas emissions . Use fewer images Before you go to the trouble of optimizing your images, you should first check whether there are some images that can be removed without replacement. For example, there might be decorative images that are not needed on your sustainable website. Or redundant images that do not generate any added value because they are too similar to other existing images on the same website. Reduce image resolution and quality There are different ways you can reduce the size of images.
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A lean method without any significant technical setup is to use tinypng.com . It is a free online service for compressing WebP, PNG and JPEG. Alternatively, if you have Photoshop , you can use the Save for Web option. If your website runs on WordPress and you would prefer to handle your climate-friendly image optimization within the CMS, you can purchase WP Smush Pro . The plugin also allows you to easily implement lazy loading so that off-screen images are loaded later and your web pages run faster. it is recommended to store old texts . Alt texts are image descriptions that appear when users cannot see the image.
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