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The most out of your Google ad campaigns. Choosing the Right Audience From ad copy to images, there’s a lot that goes into a successful Google Ad campaign. One often overlooked step is refining the audience (literally who sees your ads.) At the most basic level, Google will ask you about the location of your ads, but there are many other opportunities to refine, and narrow, your audience. You must understand and apply the other audience building tools to run successful ad campaigns. Not focusing your audience will show your ads to those.

Who will not be interested in your product or service, wasting your ad dollars. Choosing the right audience for your ad campaign is incredibly important. Luckily, Google has a variety of features that help find your audience and serve them with relevant and actionable ad philippines photo editor campaigns. Let’s look at some of those features. audience Let’s Talk Demographics Google allows you to control your audience by demographics; this includes gender, age groups, and household income, to name a few. Not only can you include or exclude these groups.



To refine your target audience, but you can also make strategic bid adjustments. Refining your ad campaigns to include who you want to target along with who to exclude will fine-tune your campaign and ensure your ad dollars are being spent on only those who could convert on your campaign. For example, if you sell a service that is available to all homeowners, you might exclude 18-24 year olds, and make a bid increase of 25% for the 45-54 age group. This change to your ad targeting will exclude younger age groups who may still be renting.